Program accreditation
Association to Advance Collegiate Schools of Business

Program goal

The Master of Science in Business with a concentration in global marketing management offers students the opportunity to combine their studies in international marketing with contemporary issues in marketing management.

Student learning outcomes

  1. Students will evaluate marketing programs.
  2. Students will express the analytic, quantitative and ethical dimensions of business problems and proposed solutions in a clear and well-organized manner.

VCU Graduate Bulletin, VCU Graduate School and general academic policies and regulations for all graduate students in all graduate programs

The VCU Graduate Bulletin website documents the official admission and academic rules and regulations that govern graduate education for all graduate programs at the university. These policies are established by the graduate faculty of the university through their elected representatives to the University Graduate Council.

It is the responsibility of all graduate students, both on- and off-campus, to be familiar with the VCU Graduate Bulletin as well as the Graduate School website and academic regulations in individual school and department publications and on program websites. However, in all cases, the official policies and procedures of the University Graduate Council, as published on the VCU Graduate Bulletin and Graduate School websites, take precedence over individual program policies and guidelines.

Visit the academic regulations section for additional information on academic regulations for graduate students.

Degree candidacy requirements

A graduate student admitted to a program or concentration requiring a final research project, work of art, thesis or dissertation, must qualify for continuing master’s or doctoral status according to the degree candidacy requirements of the student’s graduate program. Admission to degree candidacy, if applicable, is a formal statement by the graduate student’s faculty regarding the student’s academic achievements and the student’s readiness to proceed to the final research phase of the degree program.

Graduate students and program directors should refer to the following degree candidacy policy as published in the VCU Graduate Bulletin for complete information and instructions.

Visit the academic regulations section for additional information on degree candidacy requirements.

Graduation requirements

As graduate students approach the end of their academic programs and the final semester of matriculation, they must make formal application to graduate. No degrees will be conferred until the application to graduate has been finalized.

Graduate students and program directors should refer to the following graduation requirements as published in the Graduate Bulletin for a complete list of instructions and a graduation checklist.

Visit the academic regulations section for additional information on graduation requirements.

Other information

School of Business policies and procedures for graduate master’s degree students are available on the school’s website at

Apply online at

Admission requirements

Degree: Semester(s) of entry: Deadline dates: Test requirements:
M.S. Fall May 1

In addition to the general admission requirements of the VCU Graduate School, applicants to the master’s program in business must submit an up-to-date resume.

Degree requirements

Students enrolled in the VCU-Fudan University joint degree program take all required courses at Fudan University in Shanghai and an encouraged practicum course at VCU at the end of the program. The program will be jointly taught by faculty from both VCU and Fudan. The program requires a minimum of 30 credit hours and provides the option to complete a practicum for a total of 33 credits maximum. Upon completion of the requirements, students will receive a Master of Science in Business with a concentration in global marketing management from VCU.

The global marketing management concentration provides the opportunity to focus on conceptual and experiential dimensions of marketing management. Students interested in the increasingly global nature of business will be well-suited for this unique graduate degree program. Core courses provide a framework for understanding the role of marketing in diverse organizations. Electives add knowledge in areas of growing importance to the profession and provide the flexibility for students to consider emerging topics in the global marketing environment. Client projects and global applications prepare students for marketing careers. Study abroad is available and encouraged.

In addition to the VCU Graduate School graduation requirements, students must complete up to seven classes (zero to 21 credit hours) of the following preparatory foundation course work taken at Fudan University.

Preparatory foundation courses taken at Fudan University

Course Title Hours
Concepts and Issues in Marketing3
Statistical Elements of Quantitative Management3
Fundamentals of Accounting3
Financial Concepts of Management3
Concepts of Economics3
Two-course sequence in a foreign language at the undergraduate or graduate level (or demonstrated proficiency) or two approved cross-cultural courses taken at the undergraduate or graduate level6
Total Hours21

Curriculum requirements

Course Title Hours
Core courses
MGMT 642Business Policy and Strategy (to be taken in the last semester)3
MKTG 656International Marketing3
MKTG 657International Market Planning Project3
MKTG 671Marketing Management3
MKTG 673Marketing Research3
Marketing electives
Select three of the following:9
Concepts in Consumer Behavior
Service Quality Management
Digital Marketing
Marketing Analytics
Topics in Marketing
Non-marketing electives
Select two of the following:6
Advanced International Economics
Cases in Financial Management
International Finance
Securing the Internet of Things
International Business Management
Statistical Analysis and Modeling
Applied Multivariate Methods
Developing and Implementing Forecasting Methods for Business
Total Hours30

Total graduate credit hours required (minimum) 30

Graduate program director
Austen Gouldman
Director, graduate programs
Phone: (804) 828-4622

Additional contact
Graduate Studies in Business
Phone: (804) 828-4622

Program website: