Program accreditation
Association to Advance Collegiate Schools of Business

Program goal

The dual-degree M.B.A./M.Ed. in Sport Leadership program will prepare students for leadership positions by combining the business teaching of an M.B.A. program with sport industry-specific knowledge gained in the M.Ed. program. This degree combination recognizes the growing complexity of the sport industry and reinforces the Center for Sport Leadership’s commitment to preparing students for the leadership challenges of the future. The dual degree offers students course work and knowledge they will need to be successful in a business setting combined with the application and networking skills required in today’s sport industry.

The M.B.A. phase of the program will encompass a problem-based learning style, immersing students in collaborative projects and working situations that are commonplace in the business world. Students will learn business concepts in a real-life context and develop skills in communication, collaboration and teamwork that are essential for success, while developing their abilities to be creative, take initiative and accept personal responsibility for their actions.

The M.Ed. program will combine classroom and practical experience to prepare individuals for leadership positions in the sport industry. An interdisciplinary approach gives students the freedom to choose courses of personal interest and build a foundation of knowledge in their desired career fields.

Student learning outcomes

  1. Students should be able to demonstrate the capacity to apply business knowledge in new and unfamiliar circumstances.
  2. Students should be able to demonstrate the ability to work in teams and other groups.
  3. Students should understand and be able to develop the ethical and social responsibilities of organizations.
  4. Students should be able to describe the factors involved in key operation decisions and to appropriately apply techniques that provide insight and structure for management decision-making. 
  5. Students should be able to identify and understand major issues faced by organizations with evolving information technology and investigate issues and challenges faced by managers with changes in information technology.
  6. Graduates of the program should be able to critically evaluate and use accounting and other information for managerial decision-making. 
  7. Graduates should be able to evaluate marketing programs.
  8. Students should be able to think critically and systematically about financial issues in businesses and to develop techniques to analyze these issues numerically.
  9. Graduates of the program should be able to develop an analytical framework for identifying the objectives of the firm and to provide some tools for evaluating the firm’s performance. 

VCU Graduate Bulletin, VCU Graduate School and general academic policies and regulations for all graduate students in all graduate programs

The VCU Graduate Bulletin website documents the official admission and academic rules and regulations that govern graduate education for all graduate programs at the university. These policies are established by the graduate faculty of the university through their elected representatives to the University Graduate Council.

It is the responsibility of all graduate students, both on- and off-campus, to be familiar with the VCU Graduate Bulletin as well as the Graduate School website and academic regulations in individual school and department publications and on program websites. However, in all cases, the official policies and procedures of the University Graduate Council, as published on the VCU Graduate Bulletin and Graduate School websites, take precedence over individual program policies and guidelines.

Visit the academic regulations section for additional information on academic regulations for graduate students.

Degree candidacy requirements

A graduate student admitted to a program or concentration requiring a final research project, work of art, thesis or dissertation, must qualify for continuing master’s or doctoral status according to the degree candidacy requirements of the student’s graduate program. Admission to degree candidacy, if applicable, is a formal statement by the graduate student’s faculty regarding the student’s academic achievements and the student’s readiness to proceed to the final research phase of the degree program.

Graduate students and program directors should refer to the following degree candidacy policy as published in the VCU Graduate Bulletin for complete information and instructions.

Visit the academic regulations section for additional information on degree candidacy requirements.

Graduation requirements

As graduate students approach the end of their academic programs and the final semester of matriculation, they must make formal application to graduate. No degrees will be conferred until the application to graduate has been finalized.

Graduate students and program directors should refer to the following graduation requirements as published in the Graduate Bulletin for a complete list of instructions and a graduation checklist.

Visit the academic regulations section for additional information on graduation requirements.

Other information

School of Business policies and procedures for graduate master’s degree students are available on the school’s website at

Apply online at

Admission requirements

Degree: Semester(s) of entry: Deadline dates: Test requirements:
M.B.A. and M.Ed. Fall GMAT or GRE

Applicants must meet all general admission requirements of the VCU Graduate School.

Degree requirements

In addition to the VCU Graduate School graduation requirements, students can complete both degrees with two years of study and will receive both degrees at the conclusion of the entire program. Students may enter the program only in the fall semester.

Curriculum requirements

Course Title Hours
ACCT 608Managerial Accounting Concepts3
ECON 610Managerial Economics3
FIRE 623Financial Management3
INFO 661Information Systems for Managers3
INFO 664Information Systems for Business Intelligence3
MGMT 641Leading People and Organizations3
MGMT 642Business Policy and Strategy3
MKTG 671Marketing Management3
SCMA 675Operations Management3
SPTL 603Research Methods in Sport3
SPTL 608Sport and Entertainment Event Development3
SPTL 610Sport and Entertainment Event Development3
SPTL 630Sociology of Sport3
SPTL 632Sport Business3
SPTL 643Sport Law3
SPTL 695Externship1-6
Select four of the following:9
Guided Study
Advanced Microeconomic Theory
Advanced Macroeconomic Theory
Advanced International Economics
Advanced Public Finance
Financial Markets
The Economics of Industry
Labor Market Theory and Analysis
Econometric Time-series Analysis
Panel and Nonlinear Methods in Econometrics
Guided Study in Economics
Special Topics in Engineering
Topics in Environmental Studies
Cases in Financial Management
Financial Management of Financial Institutions
Group Insurance and Pension Planning
Risk Management
Real Estate Development
Real Estate Investment Analysis
Investments and Security Analysis
Real Property Investment Law
International Finance
Short-term Financial Management
Current Issues in Investments and Markets
Real Estate Finance and Investments
Analysis and Design of Database Systems
Data Re-engineering
Data Mining
Business Process Engineering
Strategic Information Systems Planning
Principles of Computer and Information Systems Security
Topics in Information Systems
Guided Study in Information Systems
Advanced Human Resource Management
International Business Management
Compensation Policy and Administration
Best Practices in Leadership
Health, Safety and Security Administration
Human Resource Staffing
Issues in International Human Resource Management
Topics in Management
Guided Study in Management
International Marketing
International Market Planning Project
Concepts in Consumer Behavior
Marketing Research
Service Quality Management
Topics in Marketing
Field Project in Marketing
Guided Study in Marketing
Stochastic Simulation
Statistical Analysis and Modeling
Applied Multivariate Methods (must have completed SCMA 632)
Management Science
Legal Foundations of Employment
Developing and Implementing Forecasting Methods for Business
Quality Management and Six Sigma
Foundations of Coaching
Sport Media and Communications
NCAA Collegiate Coaching
Sales and Development
Topics in Sport Leadership
Total Hours60

Note: MGMT 641, MKTG 671, SPTL 695 and one elective (three credit hours) from either program may be counted toward both the M.B.A. and the M.Ed. degrees.

Sample plan of study

Year one
Fall semesterHours
ECON 610 Managerial Economics 3
MGMT 641 Leading People and Organizations 3
SPTL 603 Research Methods in Sport 3
SPTL 643 Sport Law 3
 Term Hours: 12
Spring semester
FIRE 623 Financial Management 3
MKTG 671 Marketing Management 3
SPTL 630 Sociology of Sport 3
SPTL 632 Sport Business 3
 Term Hours: 12
Summer semester
SPTL 695 Externship 1-6
One business elective 1-3
 Term Hours: 2-9
Year two
Fall semester
ACCT 608 Managerial Accounting Concepts 3
INFO 661 Information Systems for Managers 3
SPTL 608 Sport and Entertainment Event Development 3
One business or SPTL elective from above or other courses with approval 3
 Term Hours: 12
Spring semester
ACCT 608 Managerial Accounting Concepts 3
INFO 661 Information Systems for Managers 3
SPTL 608 Sport and Entertainment Event Development 3
One SPTL elective from above or other courses with approval 3
 Term Hours: 12
Summer semester
MGMT 642 Business Policy and Strategy 3
One SPTL elective from above or other courses by approval 3
 Term Hours: 6
 Total Hours: 56-63


M.B.A./M.Ed. students who wish to have a concentration would need to complete an additional three courses.

Graduate program director
Austen Gouldman
Director, graduate programs
Phone: (804) 828-4622

Additional contact
Carrie LeCrom, Ph.D.
Executive director, Center for Sport Leadership
Phone: (804) 828-6443

Program website: