MKTGĀ 301. Marketing Principles. 3 Hours.

Semester course; 3 lecture hours. 3 credits. This course is restricted to students who have completed at least 26 credit hours (sophomore standing). An introduction to the activities, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Accounting, Bachelor of Science (B.S.)

...Principles of Macroeconomics 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...

Economics, Bachelor of Science (B.S.) [School of Business]

...Principles of Macroeconomics 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...