MKTG 656. International Marketing. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Pre- or corequisite: MKTG 671. Orientation to the international market place. Formulation of international marketing strategies for firms participating in global trade. Emphasis on international environment, multinational economic blocs, international competition and development of international marketing strategies.

Business, Master of Science (M.S.) with a concentration in finance

...Business Management MGMT 655 Entrepreneurship MKTG 656 International Marketing MKTG 673 Marketing Research SCMA 632...

Business Administration, Master of (M.B.A.) with a concentration in global business

...MGMT 644 International Business Management MKTG 656 International Marketing MKTG 657 International Market Planning Project...