MKTG 657. International Market Planning Project. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisite: MKTG 656; pre- or corequisite: MKTG 671. This course is a comprehensive real-life, field-based research and strategic planning exercise. A team of graduate business students is matched with a Virginia business that is interested in initiating or expanding export sales. Under the supervision of the instructor, the student team develops an international market plan for the client company. The team functions as an international business consultant to its assigned company.