This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. Courses that expose students to cutting-edge content and transformative learning may be added and notification of additional program approvals may be received prior to finalization. General education program content is also subject to change. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

901 West Main Street
Temple Building, Room 2216
Box 842034
Richmond, Virginia 23284-2034
(804) 828-2660
Fax: (804) 828-9175

Peyton Rowe
Professor and director

Karen McIntyre, Ph.D.
Associate professor and director of graduate studies

Natasha Long
Coordinator of student services

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of four concentrations: advertising, journalism, media production or public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated communication and multimedia journalism along with a graduate Certificate in Media and Leadership.

Graduate information

Admission requirements for graduate study

All areas are open to graduates of accredited colleges and universities. Applicants must satisfy the general requirements for admission to graduate programs in the Graduate School and the College of Humanities and Sciences (see the College of Humanities and Sciences guidelines in this bulletin). In addition, they should hold a baccalaureate degree in an area appropriate to the program to which they are applying and a GPA that indicates the ability to pursue graduate work. Although the type of undergraduate degree is not critical to admission, the programs require approved undergraduate curricula or the equivalent in order to grant full admission.