This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

The minor in marketing insights provides students with the skills necessary for success in marketing, including careers in industry, the nonprofit sector and government organizations. Students gain insights into consumer psychology, global marketing, advertising and promotion, social media and internet marketing, product development, and brand strategy. 

The minor in marketing insights is for non-marketing majors and requires a minimum of 18 credits. Students must attain a minimum cumulative GPA of 2.0 in these courses.  

Students should take MKTG 301 first, as it is a prerequisite for the other marketing courses.

Course Title Hours
MKTG 301Marketing Principles3
Choose at least three of the following:9
Buyer Behavior
International Marketing
Integrated Marketing Communications
Digital Marketing
Product Development and Management
Choose remaining courses from (or other courses approved by department chair):6
Marketing Research
Introduction to Personal Selling
Retail Management
Services Marketing
Total Hours18