This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.

Course Title Hours
MKTG 301Marketing Principles3
MKTG 335Introduction to Personal Selling3
Choose at least two of the following:6-12
Buyer Behavior
Business-to-business Marketing
Selling in the Business Marketplace
Internship in Selling
Choose remaining credits from the following (or courses approved by department chair):0-6
Principles of Real Estate
Risk and Insurance
Managerial Skills Development
International Marketing
Integrated Marketing Communications
Retail Management
Services Marketing
Product Development and Management
Global Supply Chain Management
Logistics and Distribution Strategy
Total Hours18

Students should take MKTG 301 first, as it is a prerequisite for other marketing courses.