This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. Courses that expose students to cutting-edge content and transformative learning may be added and notification of additional program approvals may be received prior to finalization. General education program content is also subject to change. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

Brandcenter at VCU
103 South Jefferson Street
Richmond, Virginia 23284 
(804) 828-8384

The Brandcenter offers a two-year, full-time master’s program for students interested in careers in marketing, advertising, branding, communications and innovation. Graduates earn a master’s degree and build a robust portfolio of creative work.

Brandcenter students concentrate in one of  five areas of study (sub-concentrations): art direction, copywriting, creative brand management, experience design and strategy. They study within their chosen concentration, as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers and real-world clients.

The Brandcenter program is focused on preparing students for successful careers. During the summer between their first and second year, qualified Brandcenter students can take part in internship opportunities to gain experience and foster industry relationships. Throughout the program, students have the opportunity to network with professional mentors, guest speakers, alumni and recruiters from agencies and organizations around the country. Once students graduate, they become part of a tight-knit, far-reaching alumni network.


The Brandcenter inspires and develops the next generation of creative leaders to craft solutions, advance brands and bring new ventures to life.