103 South Jefferson Street
Richmond, Virginia 23284
(804) 828-8384

Program website: brandcenter.vcu.edu

The Brandcenter offers graduate study in marketing, advertising, branding, communications and innovation. The program offers a Master of Science in Business with a concentration in branding, and it is divided into five focus areas (sub-concentrations): art direction, copywriting, creative brand management, experience design and strategy.

The Brandcenter program is focused on preparing students for successful careers. The working environment is similar to that of agencies and their clients. Teams of students work together to develop ideas and campaigns that solve business problems strategically and creatively. They also learn how to present those ideas in engaging and persuasive ways.

After their first year, qualified students are offered internships where they gain experience and foster industry relationships. In their second year, students have the opportunity to network with professional mentors, guest speakers, alumni and recruiters from agencies and organizations around the country. Once students graduate, they become part of a tight-knit alumni network.


The Brandcenter’s mission is to develop the best creative problem-solvers in the world.