This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. We may add courses that expose our students to cutting-edge content and transformative learning. We may also add content to the general education program that focuses on racial literacy and a racial literacy graduation requirement, and may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
Bruce Huhmann, Ph.D.
Professor and chair
business.vcu.edu/academics/marketing
The Department of Marketing provides students with a comprehensive introduction to the many topics and concepts that make up today’s marketing professions. Additionally students have the opportunity to participate in high quality learning experiences that broaden traditional ideas of the classroom in projects, exercises and internship experiences that involve a variety of business organizations as well as state and local government agencies.