This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. We may add courses that expose our students to cutting-edge content and transformative learning. We may also add content to the general education program that focuses on racial literacy and a racial literacy graduation requirement, and may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.

Course Title Hours
MKTG 301Marketing Principles 13
MKTG 335Professional Selling I: The Art of Persuasion3
Choose two of the following:6
Negotiation, Influence and Conflict Management
Buyer Behavior
Business-to-business Marketing
Content Marketing
Personal Branding and Becoming a Digital Influencer
Professional Selling II: Advanced Sales Techniques
Sales Enablement and Analytics
Professional Sales Internship
Choose remaining credits from the following (or courses approved by department chair):6
Principles of Real Estate
Risk Management and Insurance
Managerial Skills Development
Negotiation, Influence and Conflict Management
Buyer Behavior
International Marketing
Business-to-business Marketing
Integrated Marketing Communications
Content Marketing
Retail Management
Personal Branding and Becoming a Digital Influencer
Professional Selling II: Advanced Sales Techniques
Sales Enablement and Analytics
Services Marketing
Product Development and Management
Professional Sales Internship
Topics in Marketing
Independent Study in Marketing
Global Supply Chain Management
Logistics and Distribution Strategy
Total Hours18
1

Students should take MKTG 301 first, as it is a prerequisite for other marketing courses.