This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. We may add courses that expose our students to cutting-edge content and transformative learning. We may also add content to the general education program that focuses on racial literacy and a racial literacy graduation requirement, and may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
The minor in marketing insights provides students with the skills necessary for success in marketing, including careers in industry, the nonprofit sector and government organizations. Students gain insights into consumer psychology, global marketing, advertising and promotion, social media and internet marketing, product development, and brand strategy.
The minor in marketing insights is for non-marketing majors and requires a minimum of 18 credits. Students must attain a minimum cumulative GPA of 2.0 in these courses.
Students should take MKTG 301 first, as it is a prerequisite for the other marketing courses.
| Course | Title | Hours |
|---|---|---|
| MKTG 301 | Marketing Principles | 3 |
| Choose at least three of the following: | 9 | |
| Buyer Behavior | ||
| International Marketing | ||
| Integrated Marketing Communications | ||
| Digital Marketing | ||
| Product Development and Management | ||
| Choose remaining courses from (or other courses approved by department chair): | 6 | |
| Marketing Research | ||
| Buyer Behavior | ||
| International Marketing | ||
| Integrated Marketing Communications | ||
| Introduction to Personal Selling | ||
| Retail Management | ||
| Social Media Research | ||
| Contemporary Pricing | ||
| Services Marketing | ||
| Digital Marketing | ||
| Product Development and Management | ||
| Total Hours | 18 | |