This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. Courses that expose students to cutting-edge content and transformative learning may be added and notification of additional program approvals may be received prior to finalization. General education program content is also subject to change. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.
| Course | Title | Hours |
|---|---|---|
| MKTG 301 | Marketing Principles 1 | 3 |
| MKTG 335 | Professional Selling I: The Art of Persuasion | 3 |
| Choose two of the following: | 6 | |
| Negotiation, Influence and Conflict Management | ||
| Buyer Behavior | ||
| Business-to-business Marketing | ||
| Content Marketing | ||
| Personal Branding and Becoming a Digital Influencer | ||
| Professional Selling II: Advanced Sales Techniques | ||
| Sales Enablement and Analytics | ||
| Professional Sales Internship | ||
| Choose remaining credits from the following (or courses approved by department chair): | 6 | |
| Principles of Real Estate | ||
| Risk Management and Insurance | ||
| Managerial Skills Development | ||
| Negotiation, Influence and Conflict Management | ||
| Buyer Behavior | ||
| International Marketing | ||
| Business-to-business Marketing | ||
| Integrated Marketing Communications | ||
| Content Marketing | ||
| Retail Management | ||
| Personal Branding and Becoming a Digital Influencer | ||
| Professional Selling II: Advanced Sales Techniques | ||
| Sales Enablement and Analytics | ||
| Services Marketing | ||
| Product Development and Management | ||
| Professional Sales Internship | ||
| Topics in Marketing | ||
| Independent Study in Marketing | ||
| Global Supply Chain Management | ||
| Logistics and Distribution Strategy | ||
| Total Hours | 18 | |
Students should take MKTG 301 first, as it is a prerequisite for other marketing courses.