This is the preliminary (or launch) version of the 2024-2025 VCU Bulletin. Courses that expose students to cutting-edge content and transformative learning may be added and notification of additional program approvals may be received prior to finalization. General education program content is also subject to change. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

The Richard T. Robertson School of Media and Culture offers a Bachelor of Science in Mass Communications with concentrations in one of four areas: advertising, journalism, media production or public relations. The journalism concentration provides students with the skills and practice necessary for careers in the news media.

Student learning outcomes

Upon completing this program, students will know how to do the following:

Mass communications core learning outcomes

  • Conduct research and evaluate information by methods appropriate to the communication professions in which they work
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
  • Apply tools and technologies appropriate for the communication professions in which they work
  • Apply basic numerical and statistical concepts
  • Think critically, creatively and independently
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
  • Understand and apply the principles and laws appropriate to the communication professions in which they work, including copyright and trademark law
  • Demonstrate an understanding of the diversity of groups in a global society in relationship to communications
  • Demonstrate an understanding of professional ethical principles and work ethically
  • Understand concepts and apply theories in the use and presentation of images and information

Journalism/digital concentration-specific outcome

  • Write correctly and clearly in forms and styles appropriate for the digital journalism profession, audiences and purposes they serve