Advanced study in business administration and marketing management is available through a dual degree program sponsored by the School of Business.
The dual degree Master of Business Administration and Master of Science in Business with a concentration in marketing management program allows students to earn two degrees with a minimum of 63 graduate credits rather than the 75 graduate credits necessary if the two degrees were pursued separately. This efficiency lowers the overall cost of tuition while also reducing time to earning both degrees.
Prerequisite and/or foundation courses may effectively increase the number of credits needed to earn the degrees.
The objectives of this dual degree program are to:
- Prepare individuals to be not just effective marketing professionals but also leaders and managers in today’s organizations
- Develop interpersonal and professional skills critical to business, including communication and presentation skills, leadership and management, and situational awareness, among others
- Prepare individuals to not just identify strategic issues from evaluating marketing programs but also to develop solutions considering the implications to the firm overall
- Prepare individuals to better utilize and incorporate their knowledge of branding, analytics, consumers and the competitive environment in managerial decisions benefiting the firm
Among the many benefits offered by participation in the dual degree program are the following:
- Complementing the general management skills obtained in the M.B.A. with a solid specialization in marketing management
- Enhanced ability to effectively compete for managerial positions not just in marketing but across a wide spectrum of levels and areas in today’s organizations
- Enhanced job prospects — particularly for candidates intending to switch careers or striving to move up within their organizations
- The ability to effectively complete both degrees within a shorter time frame with considerable time and tuition savings through the 12 shared credits
The diplomas for this dual degree program may be awarded sequentially or simultaneously. Students are not required to begin both programs in the same semester, but must be enrolled in both degrees for at least one semester prior to graduation from either program for credits to be shared across programs.
Student learning outcomes
See each degree program page for student learning outcomes.
A program manager will serve as an adviser and administrative liaison for students. The assigned program manager will assist in developing a plan of study to meet the curriculum requirements of both programs. A faculty adviser from the Department of Marketing will help students consider electives that will best serve their professional goals.