This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

The Richard T. Robertson School of Media and Culture offers a Bachelor of Science in Mass Communications with concentrations in one of four areas: advertising, journalism, media production or public relations. The media production concentration prepares students for behind-the-scenes careers in film, television, video, online and other media creating compelling stories and messages.

Student learning outcomes

Upon completing this program, students will know and know how to do the following:

  • Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve
  • Conduct research and evaluate information by methods appropriate to the communication professions in which they work
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
  • Apply tools and technologies appropriate for the communication professions in which they work
  • Apply basic numerical and statistical concepts
  • Think critically, creatively and independently
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
  • Understand and apply the principles and laws appropriate to the communication professions in which they work, including copyright and trademark law
  • Demonstrate an understanding of the diversity of groups in a global society in relationship to communications
  • Demonstrate an understanding of professional ethical principles and work ethically
  • Understand concepts and apply theories in the use and presentation of images and information