The Richard T. Robertson School of Media and Culture offers a Bachelor of Science in Mass Communications with concentrations in one of four areas: advertising, journalism, media production or public relations. The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies.
Student learning outcomes
Upon completing this program, students will know how to do the following:
Mass communications core learning outcomes
- Conduct research and evaluate information by methods appropriate to the communication professions in which they work
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
- Apply tools and technologies appropriate for the communication professions in which they work
- Apply basic numerical and statistical concepts
- Think critically, creatively and independently
- Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
- Understand and apply the principles and laws appropriate to the communication professions in which they work, including copyright and trademark law
- Demonstrate an understanding of the diversity of groups in a global society in relationship to communications
- Demonstrate an understanding of professional ethical principles and work ethically
- Understand concepts and apply theories in the use and presentation of images and information
Advertising/creative concentration-specific outcome
- Write correctly and clearly in forms and styles appropriate for creative advertising professions, audiences and purposes they serve
Special requirements
The overview section of the Robertson School of Media and Culture explains the requirements for students to be admitted to, and remain in, the foundation program or a specific concentration in the school.
Students must earn a total of 45 credits in classes at the 300-level and above, including upper-level mass communications course work. To graduate from the mass communications program, students must have both a minimum cumulative GPA and a minimum major GPA of 2.5 and must earn a minimum grade of C in their senior-level capstone courses. The mass communications curriculum includes the foundation and specific concentrations.
Foundation course work for advertising students
MASC 101, MASC 201 and MASC 204 each with a minimum grade of C; and completion of general education courses UNIV 111, UNIV 112, ECON 203, STAT 208 or STAT 210, and a course from the scientific and logical reasoning area of inquiry. Completion of both ECON 210 and ECON 211 may substitute for ECON 203.
To enroll in MASC 203 or MASC 204, students must receive departmental permission.
To enroll in a mass communications course, majors must have earned a minimum grade of C in all courses prerequisite for that course.
Degree requirements for Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/creative
Course | Title | Hours |
| 30 |
| |
MASC 101 | Mass Communications | 3 |
MASC 274 | Diversity in the Media | 3 |
MASC 300 | Technical Prowess | 3 |
MASC 380 | Media and Culture | 3 |
MASC 390 | Ethical Problems in Mass Media | 3 |
MASC 408 | Communications Law | 3 |
MASC 493 | Fieldwork/Internship | 3 |
MASC 499 | Career Minded | 3 |
| |
MASC 201 | Curiousness | 3 |
MASC 204 | Story | 3 |
or MASC 203 | Journalism Writing |
MASC 392 | Perspicuousness | 3 |
MASC 394 | Imagination | 3 |
MASC 450 | Style | 3 |
MASC 451 | Invention | 3 |
MASC 481 | Completeness | 3 |
| |
| 6 |
ARTH 104 | Survey of Art II (satisfies experiential fine arts requirement) | 3 |
ECON 203 | Introduction to Economics (satisfies general education BOK for social/behavioral sciences and AOI for global perspectives) 1 | 3 |
ENGL 215 | Reading Literature (Note: not all options satisfy general education BOK for humanities/fine art and AOI creativity, innovation and aesthetic inquiry) | 3 |
or ENGL 201 | Western World Literature I |
or ENGL 202 | Western World Literature II |
or ENGL 203 | British Literature I |
or ENGL 204 | British Literature II |
or ENGL 205 | American Literature I |
or ENGL 206 | American Literature II |
or ENGL 211 | Contemporary World Literature |
or ENGL 217 | Reading New Literature |
or ENGL 236 | Women in Literature |
or ENGL 250 | Reading Film |
or ENGL 291 | Topics in Literature |
or ENGL 295 | Introduction to Creative Writing |
or NEXT 240 | Reading Technology, Media and Culture |
HIST 103 | Survey of American History I | 3 |
or HIST 104 | Survey of American History II |
HUMS 202 | Choices in a Consumer Society | 1 |
MKTG 301 | Marketing Principles (ACCT 202, ACCT 203 or ACCT 204 will also satisfy this requirement) | 3 |
STAT 208 | Statistical Thinking (either satisfies general education quantitative foundations) | 3 |
or STAT 210 | Basic Practice of Statistics |
| 3 |
| 0-6 |
| 3 |
| 14-23 |
Total Hours | 120 |
The minimum number of credit hours required for this degree is 120.
What follows is a sample plan that meets the prescribed requirements within a four-year course of study at VCU. Please contact your adviser before beginning course work toward a degree.
The minimum number of credit hours required for this degree is 120.